After watching the movie HER by the Oscar Award Academy Winner actor Joaquin Phoenix, a new perspective of technical attachment drew my attention. In fact as much as I would hate being separated from a technical device or a social media account that I’ve been lately attached to, the ending of the movie was indeed a heart-breaking one, seriously ! Falling in love with a new operating system operated by a voice of someone you never saw and would never see as in real life but only contacting them through an OS; Samantha who is the voice behind his OS1 (depicted in a type of an earphone related to the system) , right after Theodore’s marriage ended, was something I couldn’t have imagined how it would have continued. However seeing the sensible Theodore this joyful finally after a while of being in touch with Samantha, didn’t go as planned since she is an OS. Although she helped him to deal with several issues and conflicts he was facing, she couldn’t help any further with his inner conflict of being in love with an OS. She was only designed to cater the needs of the person she’s being in touch with.
This had drew my attention of whether or not this could occur to any of us any sooner. Would further recent innovations become like Samantha and all of a sudden leave? Or would I spontaneously acknowledge that they are operating with other hundreds or even thousands of people ? Truly, no one can ever deny the benefits of technology and their uses, but what’s next is what concerns a minority of people who are afraid of being emotionally attached to items that do not have a body in fact, such as social media accounts, OSs and maybe even things we do not know that they currently exist.
1099 Cyborgs, Avatars, and Everyday life 2019 
I think the emotional attachment to social media in itself is a branding strategy. Loyal and emotionally driven users defend their favorite platforms religiously. This article briefly explores this attachment from a marketing perspective, the sum-up is in this link https://www.emerald.com/insight/content/doi/10.1108/EJM-09-2016-0511/full/html.
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I don’t think that this is correct, what marketing perspective ?!!!!! You don’t need to read a summary about a movie if you can watch it though.
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The movie has already won it’s awards and the actor is world-widely Famous and loved, so it would definitely be pointless to try to “promote” the movie’s idea through emotions.
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