Smartphones have transformed our lives in many ways. One has become able to contact friends and family members, be updated with what is happening in the world, share his/her ideas and work, attend a lecture, watch movies, listen to music, play games, order food and groceries, book an appointment with the doctor, buy a flight ticket, and other many things while lying on bed. Indeed, this small, intelligent, and convenient machine has become a necessity in our daily life that we cannot imagine how we would function without it. Nevertheless, have you ever saw the Facebook account of that waiter in the coffee shop you visit, that classmate whom you cannot withstand, or even that man who commute to work by the same bus use to go to college as a suggestion in the category of (people you may know) even if you do not have any relations with them or mutual friends? While wondering about the weird suggestion you had, you might ask yourself whether there is a possibility that this device can be smarter than us as users? Does it have the potentiality of deceiving, monitoring, and harming us? In other words, does it have a dark side we are not aware of?
Those questions can be answered by analyzing how people who live in the other side of the aisle and offer us free or almost free service through our mobiles get benefited from us; mobile applications are excellent examples for such analysis. Each app you download on your mobile has that long page terms and conditions, which we often do not bother to read it and click on agree to proceed to install the application. By doing so, you permit those applications to get access into your mobile features and information such as addresses, contact information, friends’ information, etc. The company of a particular application starts gathering information about you once you download and use its application. They can get very personal details by using artificial intelligence and algorithms developed in the program you downloaded; they can know how you spend your day, where you go after classes, and how long you stay in that coffee shop. Those data can be analyzed to know your personality such as what you like to do for fun, how you think about this or that issue, which store you like to buy clothes from, how frequently you use transportation, etc. After identifying you – for instance – as a student who likes sport, spends some time in Starbucks’s on weekends, and go to cinema frequently, companies like Facebook personalize and customize the advertisements you would interested or at least that would be relevant to you. You may not bother to check the advertisement because you are already getting bombarded with commercials all day. However, repetitive ads – as several other advertising techniques – have proven their effectiveness in influencing people’s subconscious minds, leading them to have preferences towards certain brands and products unconsciously. Therefore, by having access to your life and other thousands if not millions of people’s lives, companies sales increase, Facebook and alike applications get paid for their magnificent work, and you end up buying clothes from an expensive brand not because its products are better than other brands, but because you have been exposed to its different ads and commercials in different places and times, one of which was when you were playing a game or socializing on the internet using free applications on your mobile. You may think that this such a greedy and unethical way of making money that depends on deceiving people and affecting their choice, and it is. However, it is not the only way of utilizing mobiles.
The more data are gathered by the company of an application, the more effective powerful, and dangerous the use of this data will be. Facebook, for example, owns Instagram, Messenger, What’s up, Masquerade, and Moves App besides Facebook application. This intercontinental company, consequently, has a huge personalized database about hundreds of millions of people around the world. In 2018, it was revealed that millions of users Facebook accounts had been used by a political consulting firm called Cambridge Analytica, which used the users’ information to influence public opinion. Such a scandal caused many countries in the world such as those of the European Union to legislate laws that protect users’ privacy information. This incident is very dangerous and alarming as people freedom and democracy are getting subjected to companies and parties. Moreover, There is an application called WeChat in China that went viral since its launch in 2011. This company of the application has partnerships with governmental services and several businesses which made the application a combination of Facebook, Instagram, What’s Up, Skype, tinder, Otlob, Uber, Visita, Wigo, Amazon, Paypal, and other applications and services. The app has become very convenient for Chinese users who exceed a billion users and who can literally spend the whole day using the application while practicing his/her life. Such usage results in a massive database that does not only show users’ personalities and preferences but also reveal what they do from waking up to going to bed. On the other hand, WeChat could not guarantee any privacy criteria, and the Chines government is known for censoring and monitoring the public. In other words, people of China live on a single application that can be monitored and observed by authoritarian governments like China, meaning that the government can know every single move one makes!.
Applications are not the only example of how people use smartphones to deceive, influence, censor, and harm others. There are free WiFi and public charging services that fulfill the same mission. Smartphones are not any different from machines and technologies that get consumed and used to benefit certain people and cause harm to others. The main issue is that they are not publicly perceived as a possible threat. And the question that comes to one’s mind is, do we need to wait until smartphones get noted identified and denoted as a threat that makes people react repulsively and violently toward mobiles, where a new era of Luddism would come?
Interesting Videos about mobiles and WeChat app:
Who’s Really In Control Of Your Phone? – Do Not Track (Part 4) | AJ+
https://www.youtube.com/watch?v=vqfgcw-v_fA
How China Is Changing Your Internet | The New York Times
https://www.youtube.com/watch?v=VAesMQ6VtK8
WeChat: How One App Came to Rule China | TRT World
https://www.youtube.com/watch?v=sRzgzyhafzM